HVAC business development
Where will the next good opportunity come from?
More advertising is not always the first answer. Examine how your business recognizes customer needs, follows up and generates opportunities.
Do you need more leads—or better follow-up?
Separate the number of inquiries from what happens after they arrive.
Lead Generation
A quiet phone and a busy phone that produces few booked jobs are different problems. Before deciding to spend more on advertising, look at where opportunities enter the business and what happens next.
Where are opportunities being lost?
Which sources bring suitable customers? How quickly does someone respond? Are estimates followed up? Bring Joe an example of your current process so you can discuss whether the issue is generating inquiries, qualifying them or keeping the conversation moving.
Ask Joe what the Lead Generation program addresses, who should participate and how it relates to your current marketing and follow-up. Start with the part of the process you want to improve.
